The Roots of “Ppalli-ppalli” (빨리빨리) Culture: Efficiency as a Strength vs the Cost of Constant Speed

“Ppalli-ppalli,” or “hurry-hurry,” has become synonymous with South Korea’s bustling pace of life and its relentless drive for productivity. From the rapid development of infrastructure in the 1960s to the hyper-competitive work environments of today, this cultural mantra has fueled remarkable economic growth and global…